Infographics , why bother?

May 03, 2017 | Natalie Frei | Methods & Tools |


Rating: 4.8 out of 5

Portrait_Gabriela MontorziInfographics are great visual tools for clearly communicating complex issues. They transform concepts into accessible and concrete messages. They highlight key information, improve practical observation and reveal connections not visible otherwise. (1)

By Gabriela Montorzi, Scientific Infographics



The use of colours, shapes and patterns helps communicate much more than what can be told in a reasonable number of words. (2, for further reading see the links below)

Because of their visual nature, infographics amplify textual content. They help the reader understand the essential idea and explore with confidence the details behind the key message. (3)

Communicating visually is more effective…

For most of us the written mode is the main way of professional communication. We write and read reports, publications, summaries, and much more… the load of information is overwhelming at times. So, how to make sure that the communication we want to share reaches its audience? My suggestion… pick up the key messages and share them visually! (4,5,6)

Thinking visually helps us clarify our message …

I recently facilitated a session on infographics at SDC headquarters. A group of 17 enthusiastic participants joined the challenge. We used the text of “SDC cooperation principles” for our work.

The task was to represent the text visually. Participants spread in 4 groups, and had 30 minutes to read and analyse the text and turn it into a visual sketch…


Infographics improve our learning…

See for yourself…


Infographic by Gabriela Montorzi. Based on SDC cooperation principles text.


  1. What is an infographic?
  2. Combining visuals & writing for effective communication
  3. Effect of visuals on publication Impact
  4. Application for making your own infographics
  5. Another application for making your own infographics
  6. Tips for non-Designers

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