Blog reading? Reasons to read our sdclan Blog

August 22, 2012 | LND | Methods & Tools |


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Nadia von HolzenNadia LanfranchiThis blog post asks about the motivation of reading our sdclan Blog. We are curious to know why you – dear blog reader – are with us, week for week, reading our posts and the posts of our guests.

By Nadia von Holzen and Nadia Lanfranchi

We are currently re-thinking our blog. Our most burning questions are who is our blog community and what is the motivation from the readers’ perspective to join? We have our ears open and started to pull together a draft list of reasons. We would like to invite you to add your point of view.

Please use the comment option at the end to add yours.
Many thanks.

A blog reader

Reasons to follow this blog

  1. It’s inspiring, it makes me think and rethink
  2. It gives quick and structured information
  3. There are interesting links for further reading
  4. It’s free
  5. It’s interesting to see who blogs on what
  6. You can save money on a consultant
  7. The visual information is attractive
  8. The stories from practice are helpful

What do you think, why are colleagues not reading this blog?

  1. No time – no habit
  2. The texts are much too long
  3. Nothing unique or interesting
  4. Not concerned or interested in the topics
  5. Not the visual type, watching videos is too much of a hassle
  6. The design is not very fresh and inviting
  7. The blog is not very visible, you have to know it exists, and make the effort to connect
  8. Not the right time


Comments to“Blog reading? Reasons to read our sdclan Blog”

  1. Michèle says:

    Why collegues might read the blog
    9. it broadens your knowledge of what’s done KM-wise in SDC

    Why collegues might not read the blog
    9. you can well do your daily job without reading the blog

  2. Ernst Bolliger says:

    Reasons to read:
    – There are often interesting reflections about relevant aspects of KM in Networks and elsewhere.
    – I am working in the field of KM; it is part of my business.
    – To read who is reacting how on my own contributions.

    Reasons to do other things (and therefor not reading the blog):
    – The topics do not have a direct relevance for the day to day work.
    – Contributions are too long.
    – It is only the number 13 activity of a working day – so never taking place.

  3. Dunja Böcher says:

    reason why I often don’t read blogs: I look at the post and see the oh so long article and decide to read it later… and forget about it.

  4. Carsten Schulz says:

    I just can speak for myself – and not for my colleagues:

    yes 1.: The blog is inspiring, it makes me think and rethink

    6. The design is not very fresh and inviting
    7. The blog is not very visible, you have to know it exists, and make the effort to connect

    If you would ask me what to change – my answer is:
    – not so frequent – 2 posts per month are enough
    – posts could be shorter and better digestable
    – the blog posts should be leading to more discussion and reaction by its readers (as this post by Nadia & Nadia obviously does!)

  5. Nadia von Holzen says:

    Dear Michèle, Ernst, Dunja and Carsten,
    Thank you all for your thoughts. This is most appreciated. 4 comments within 2 hours, this is really great. You added new arguments and confirmed others. What you say is: the blog is informing and inspiring you and you see it as part of your job in the KM domain to read it. For the reasons against blog reading you emphasize the time and priority issue and linked with it the lengthy texts. That’s a clear hint I would say. Thanks Carsten for some further ideas.
    Further comments are more than welcome!

  6. As a development and social media researcher/blogger I have linked to your blog a couple of times in my weekly link review. The main reason is that I thoroughly enjoy ‘real’ discussions and reflections especially in the context of large development organisations. This blog has been an interesting communication tool to gain some insights into SDC and its KM work and learn more about real-life situations and challenges. I like the informal, unpolished nature of some of the posts and, more importantly, I always enjoy insights into how organisations work, think and discuss. Polished publications, careful ‘corporate’ communication or internal discussions may be necessary in some instances, but as development starts to embrace more and more themes like ‘complexity’ and transparency I found the blog a small window into organisational realities. SDC, like any other organisation, does not know everything all the time and it is also not a monolithic entity which stifles critical analysis and discussions. In my understanding, this is exactly what a blog should be about and I look forward to checking in regularly in the future. It’s a cost-effective tool for communication and transparency as well as an important link to the outside world in addition to more formalised channels (researchers, consultants etc.).

  7. I enjoy reading the blog because I get a lot of information I would not get otherwise. But I read it only occasionally as many topics are not touching my daily work and are therefore not that interesting for me. In that case, the texts are too long. However, it is a library I always can get back once this becomes relevant for my organisation.

    I think my colleagues do not read the blog because of the length and the particular topic. Most of them are only marginally interested in KM issues.

  8. Nadia Lanfranchi says:

    Dear Tobias, dear Claudia

    Thank you for your inputs and comments. It’s gratifying to us to see that our blog finds his way out of the SDC Knowledge Management circle to other organisations and institutions. As you tell us our posts find their strength in their somewhat unpolished nature, in the immediate elaboration of practical experience. And you confirm our own understanding: that’s content that suits to a blog as a communication tool.

    On the other hand, Claudia emphasises the resource aspect of sdclan. We would interpret this as an encouragement not to completely back off from more substantial contributions. However, the length of the posts seems to be an issue.

    Thanks again for your feedback – always appreciated!

  9. Marylaure Crettaz says:

    I usually read your blog because the topics are very much related to my “core business” as network focal point. I also read it when I know the people who are contributing and see their pictures on the first page…

    I have to say that I’m disappointed of seing so few comments (except for this one!), especially when you are the author of the blog. How to make it more interactive and lively? probably through a broader dissemination (many colleagues in house don’t know about the blog), shorter inputs from the authors and more concrete questions to launch the discussion.

  10. Dear Marylaure, thanks a lot for your feedback. It’s a real pleasure and treasure to read the comments – and as you say, this is exceptional. I have the feeling that we can find within the comments some ideas for the way forward.
    We stay curious!

  11. Babette Pfander says:

    Dear blog-writing-team
    I really appreciate the blog for the following reasons:
    – My understanding of different aspects of KM is enhanced
    – I get entry points for further reflection. Often a blog triggers some www-reasearch about a topic, which I was interested in, but I did not dig further, as I lacked a “quick entry point” to the topic.
    – I especially like the videos included in the blog (it inspired me to do digital reporting)
    – I get grounds to promote new ideas in our office (SDC does it also :-))
    – I often know the people who write and somehow feel connected to them, even though distantly

    well, that is about it…
    … thanks for doing it – and all teh best


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