By Adrian Gnägi
Social reporting is a new approach in reporting about events. Its purpose is to overcome some of the well-known knowledge management shortcomings of normal reporting:
- After an event, participants usually go back to their busy routine and, even though they might have planned to do otherwise, end up writing their reports with considerable delay.
- When the reports finally are distributed, the event has somewhat faded away already and interest is often rather low. Reports frequently are not taken account of.
- Reports typically come in the form of texts. Busy people increasingly are reluctant or unable to take up written information. Reports often end up unread in files or archives.
- Reports are often one-sided. They are written by organizers, moderators, or individual participants, but the full flavor of different perspectives, insights, and judgments present during the event is missing.
With social reporting, reports are being
- produced during the event,
- by different authors,
- published immediately on the web, and
- using many different reporting formats like interviews, video testimonials, blog posts, pictures, audio recordings, power point presentations etc. – including of course texts.
Social reporting can be used whenever there is an interest by a broad audience to get information about the event. (more…)