sdclan


Communicating innovative ideas with video

December 01, 2016 | Leonie Pock | Let's Talk Visual, Methods & Tools |

Share

Rating: 4.5 out of 5

OLYMPUS DIGITAL CAMERA

The play button is the most compelling call to action on the web” says Michael Litt, CEO and co-founder of Vidyard, a platform hosting business video content for distribution to websites and social channels. Not very surprising quote considering his position, you may say. But the success of the company reflects also the importance of video not only in marketing but also in other forms of communication. In this blog post, we want to have a closer look at the benefits of video in communication and introduce Lightbulb – a new format for sharing new and innovative learning experiences of SDC collaborators, units and networks. By Leonie Pock

1

Half a century ago, Marshall McLuhan, a Canadian philosopher and public intellectual, was busy with laying the cornerstones of today’s media theory. One of his most famous phrases was “The medium is the message”. For McLuhan not only the content but the medium itself influences how the message is perceived. He compared the effect of a medium with a massage on the human sensorium. If your message is going to be relaxing or painful – have a closer look at the choice of your medium!

Video as visual Communication

Video can be used in many ways: for interviews, processes, instructions, events, retrospectives and it can be embedded in slideshows, conferences, presentations, speeches and the like. Maybe you wonder now, why you are reading instead of watching this article? And here we are at the limitations of video. While it is very useful for many forms of communication, sometimes text, photos or info-graphics can be more appropriate. Video is not a magic bullet.

4 Reasons to say it with a video

We want to inspire you with these four points, why we could all get a bit more videophile.

  1. Speak directly to your audience

With a video you start a conversation. You present your content in a conversational form that represents a more personal approach than with text-based messages. Further, video is an excellent story telling medium able to combine text, photos and movement.

  1. Massage the senses and grab attention

Most people are visuals. So think about McLuhan and give your audience a powerful massage of the senses! Online marketers swear that this doubles your advantages and makes your message more memorable.

  1. Make your message easy to share

Video heightens the potential reach of your message. It is short and available on many different channels – online and offline. This makes it a flexible format, which is easy to Access.

  1. Motivate your audience

Bring your message to life and present your content in action. Your audience will be more motivated and it will enhance their learning experience. At the same time it makes your audience more engaged.

Lightbulb: A new format for sharing new and innovative learning experiences

We want to use these benefits video offers and are launching a new format inside SDC – Lightbulb. Colleagues present and share in short video statements innovative and explorative ideas. The statements shall inspire, trigger reflection and debate, and eventually shape good practice. Have a look at the first Lightbulb production of Alexander Schulze’s video message in which he describes the experiences of the global program Health with Open Source Software:

Further Links

SDC collaborators will find more videos on the internal group Learning Experiences soon.

Related stories

Value-creation stories for monitoring the value of networks

November 01, 2016 | Leonie Pock | Methods & Tools |

Share

Rating: 4.0 out of 5

Beverly Wenger-TraynerIn SDC learning is taking place in the networks – learning about approaches, about experiences and about good practices. The networks meet regularly in f2f-events in order to engage in this learning. But does it have an effect? What is the outcome of these events? By Beverly Wenger-Trayner, co-author of the Value Creation Framework

 

 

(more…)

The secret behind interactive webinars that energize and inspire

July 20, 2016 | Blog-Admin1 | Learning Elsewhere, Methods & Tools, SDC Experiences |

Share

Rating: 4.8 out of 5

NadiaAre you planning to organize webinars? Then do what the Learning & Networking team did: We learned a great deal by observing how others designed their webinars. The webinar series on storytelling organized by Nicole Bittel from the Swiss Distance University of Applied Sciences were interactive and energizing. The secret: Focus on one topic, make it conversational and build in many interactive moments.

By Nadia von Holzen, SDC

(more…)

11½ ideas when to use a digital story

July 13, 2016 | Blog-Admin1 | Change Stories, Methods & Tools |

Share

Rating: 4.3 out of 5

ECC PCL VONNA

We made stories. Making stories is great learning. This we know, this we experienced. Using stories is the next step. In knowledge communication there are many options to integrate digital stories into sharing and learning processes.  In this blog post we collected 11 ½ ideas for you how to use your story or stories created by your colleagues.

Carmen Eckert, Leonie Pock and Nadia von Holzen, SDC (more…)

Place, people, and the author’s voice: Three key ingredients for storytelling

June 09, 2016 | Blog-Admin1 | Change Stories, Let's Talk Visual, SDC Experiences |

Share

Rating: 4.7 out of 5

NadiaSoyolmaa, a great storyteller herself, supported three colleagues from the SDC Cooperation Office in Mongolia to create their very first story. These three short stories demonstrate important key ingredients of making stories: People, place and the author’s voice.

Nadia von Holzen, SDC

(more…)

Dare to facilitate

May 25, 2016 | Blog-Admin1 | Change Stories, Let's Talk Visual, Methods & Tools |

Share

Rating: 4.2 out of 5

Nadia

Facilitation is (also) a question of confidence, of daring to “stand there” and to be the facilitator. But first facilitation is a question of good preparation and of getting the 3 Ps clear: purpose, people and process. The key task of a facilitator is helping the organisers to clarify the purpose of the workshop, to understand people’s needs and questions, and to design a good process that is interactive, relevant and meaningful. 

Nadia von Holzen, SDC 

(more…)

Physical Design of Space to Support Learning

May 18, 2016 | Leonie Pock | Methods & Tools |

Share

Rating: 4.3 out of 5

Polona SirnikJana Repanšek_smallLearning being in the center of our work, we are constantly thinking of innovative ways to   bring it to the next level. Based on our substantial study of theories of learning and change, we about a year ago decided to devote our attention to the question of how physical design of the environment supports learning. We have teamed up with an architect to help us translate our understanding of learning into the physical design of our lobby that became an important part of our learning space.

By Polona Sirnik and Jana Repanšek, Center of Excellence in Finance (CEF)

(more…)

What does it need to pick up a story and to share it?

May 11, 2016 | Blog-Admin1 | Change Stories, Let's Talk Visual |

Share

Rating: 4.5 out of 5

NadiaIn a work related context sharing stories happens spontaneously during coffee breaks. But what about more formal settings? Picking up a story during a meeting feels different; we hesitate, think twice, we don’t remember the stories and in the end the story disappears: we share our opinion and make statements. So what does it need to pick up a story? There are two essential conditions for storytelling: first, the belief that stories are valuable and can make a difference; and secondly the opportunity to remember and to share a story.

Nadia von Holzen, SDC

(more…)

Kanban – an amazing technique to get a grip on your work

April 26, 2016 | Leonie Pock | Methods & Tools |

Share

Rating: 4.6 out of 5

nadjaschnetzler_1321302641_63Kanban is a Japanese word which signifies «visual signal». In the industry, for instance in car production kanbans are used to singnalize important information in the workflow: When do I need to reorder materials, for instance. The idea of kanban has spread to other industries in the last 15 years. Two pioneers of kanban in knowledge work are David Anderson and Jim Benson. They started using kanban to optimize the flow of work for individuals, teams or whole organisations. If you are interested in their work, you can read «Personal Kanban» by Jim Benson and Tonianne de Maria Barry or «Kanban – successful evolutionary change for your organisaton» by David Anderson. Using kanban for your own individual work is fairly straightforward and easy. What is demanding is to keep using it and evolving with it. 

By Nadja Schnetzler

(more…)

Are you preparing social reporting for your next face-to-face meeting? Here are 6 points to remember

March 09, 2016 | Leonie Pock | Methods & Tools, SDC Networks |

Share

Rating: 4.6 out of 5

Nadia von HolzenThe idea behind social reporting during a learning event is not only to jointly produce a report and reach out to a wider audience. The beauty of social reporting is that it adds an additional layer of reflection to the workshop conversation. This blog post gives some tips how to include participants and how to make the task of the social reporting team doable and meaningful. The most important of the 6 tips is: Prepare what you can prepare and be flexible at the workshop.

Nadia von Holzen, SDC

(more…)

Joint Learning on Pastoralism – a process of experience capitalization among SDC Programme Officers

March 03, 2016 | Leonie Pock | Methods & Tools, SDC Experiences |

Share

Rating: 4.3 out of 5

Manuel Flury SDC Programme Officers of West Africa and the Horn of Africa engaged in a joint learning process on pastoralism. In a series of meetings they collected, synthesized and exchanged experiences in eight key topics of this area. Manuel Flury and Charlotte Nager take a step back and reflect about the added value and the limitations of such an experience capitalization process.

By Manuel Flury, SDC, Addis Ababa and Charlotte Nager, SDC, Berne

(more…)

The Story behind the Story

February 24, 2016 | Leonie Pock | Methods & Tools |

Share

Rating: 4.6 out of 5

_I0A2470 (Large)Behind each story there is another story. Our stories are connected. So is the story about the Mongolian herders connected with Udval, a young leader supporting herder communities in Western Mongolia. Udval uses participatory video to give the herders voice and to support their sharing and learning. Soyolmaa Dolgor, communication specialist working for SDC Mongolia, travelled with Udval to Tsetseg soum, Khovd province to document her meeting with the herders’ community.

Soyolmaa Dolgor, SDC Mongolia

(more…)

Playing the Cupid’s Role: Creating Connections for Collaboration

February 18, 2016 | Leonie Pock | SDC Experiences, SDC Networks |

Share

Rating: 4.3 out of 5

Alfonso Team LAlfonso Flores is a networker. He definitely has a networked mindset when he has the idea to connect his Latin America team with the Learning & Networking team based in Switzerland. After having participated in the digital storytelling workshop organized by the Learning & Networking team, his aim is to bring not only the idea of short digital stories back to his colleagues, he also wants to connect them with the Swiss team. To do so he asks the Learning & Networking team members to explain their services in short video statements. And what he shares back to the Swiss team is this blog post.

 Alfonso Flores Bermúdez, SDC Nicaragua (more…)

The power to share, learn and cooperate in networks – el poder de trabajar en red

February 03, 2016 | Blog-Admin1 | SDC Experiences, SDC Networks |

Share

Rating: 4.5 out of 5

MariCarmen AlarconIn 2008 Maria del Carmen Alarcón Lizón started working as communication specialist with the SDC Cooperation Office in Bolivia. Over these years the communication approach within SDC Latin America has evolved from diffusion of information to a more integrative and participatory approach putting communication in the service of programmes and projects. An essential factor in this shift to communication for development (C4D) was sharing and learning among the communication practioners in SDC, for example in the communication network Redcolatina. A manual named “Comunicación para el Desarrollo – Una guía práctica” is the tangible result of this cooperation. 

Maria del Carmen Alarcón Lizón, SDC Bolivia (more…)

Reality check of knowledge sharing and networking in a project team

January 28, 2016 | Blog-Admin1 | Learning Elsewhere |

Share

Rating: 4.7 out of 5

Carsten Schulz

The end of an assignment offers a great opportunity for reflection.  Carsten Schulz shares some of his “take away points” as Team Leader with Georgian experts in a market systems development project. He underlines the importance of creating, using and sharing knowledge in a project context. “Knowledge is like a garden: if it’s not cultivated, it cannot be harvested.” A sharing and learning culture needs to be cultivated and cared for by the leader and requires action and engagement of all team members.

Carsten Schulz, currently working for GIZ in Armenia (more…)

Going digital – a new experience of sharing your story

January 20, 2016 | Blog-Admin1 | Change Stories, Let's Talk Visual, SDC Experiences |

Share

Rating: 4.5 out of 5

Thinley ChenzomThinley Chenzom, Social Events Manager at the Swiss Cooperation Office in Bhutan, gained a new experience by creating digital stories. She inspired her team to create digital stories for the annual report. This idea resulted into several 3’ stories.

Thinley Chenzom, SDC Bhutan (more…)

Documenting the process: The long road to a good story

December 23, 2015 | Blog-Admin1 | Let's Talk Visual, Methods & Tools, SDC Experiences, SDC Networks |

Share

Rating: 4.5 out of 5

Hynek X-masThis post tells the story of documenting a learning process. The initiative to systematize experiences in the area of pastoralism was launched in collaboration with the Agriculture and Food Security network. The Learning & Networking team decided to document exactly this process. Two ‘reporters’, Charlotte Nager and Hynek Bures, joined the workshop in Kenia, where around 20 people gathered to learn from each others’ experiences in the field of pastoralism. While the participants were involved in thematic thinking the two ‘reporters’ added an additional layer of reflection. This challenging endeavor will hopefully inspire future stories about learning.

By Hynek Bures, dubbed perceptions (more…)

Where to use videos in your work – some ideas

December 09, 2015 | Blog-Admin1 | Let's Talk Visual |

Share

Rating: 4.3 out of 5

Hynek Bures neu

Picking up the smartphone and recording a sparkling idea from the workshop is not unusual anymore in SDC. 213 videos have been uploaded to the SDC YouTube channel, this year only. That is why the next step needs some attention: How to use the new tool of expression and the videos produced in the work. This is a question of smartly combining the various communication channels: videos, PowerPoint slides, written reports, oral stories.

Hynek Bures, dubbed perceptions (more…)

Creative Facilitation – an inspiring book for facilitators

November 18, 2015 | Blog-Admin1 | Methods & Tools |

Share

Rating: 4.4 out of 5

Nadia

The new facilitation book by Viv McWaters and Johnnie Moore for designing and conducting inspiring and creative meetings is available online. It is a book about the art of facilitation. The book is an invitation to reflect our role and our understanding as facilitators. It is not a book about techniques; it is a book about BEING the facilitator.

By Nadia von Holzen, SDC

(more…)

Creating a digital story is deep learning

November 11, 2015 | Blog-Admin1 | Change Stories, Let's Talk Visual, Methods & Tools |

Share

Rating: 4.7 out of 5

AlfonsoNadiaThe beauty of digital storytelling is that the results are not only visible but also shareable. The beauty is also that the process of creating stories within a 3-days workshop triggers deep reflection and learning for the each storyteller.  

Alfonso Flores, communication specialist working for SDC’s Water and Sanitation programme in Central America shares his personal learning experience.

By Alfonso Flores and Nadia von Holzen, SDC (more…)

Need to explain a project? Why not use a story!

October 21, 2015 | Blog-Admin1 | Let's Talk Visual |

Share

Rating: 4.7 out of 5

NadiaIn our work we are confronted with many issues. Some are easy to explain, others need more words. A good way forward is sharing a story. Stories have the force to illustrate complex issues naturally. The images and voices you have in your mind make our sharing and learning more concrete, lively and contextual than a report can do.

Nadia von Holzen, SDC

(more…)

Input planned – speaker invited? Go for an interview!

October 14, 2015 | Carmen Eckert | Methods & Tools, SDC Experiences |

Share

Rating: 4.6 out of 5

There are alternatives to the over-used format of PowerPoint presentation followed by Q&A and discussion. Making an interview with the (guest) speaker is an interesting and easy to realize option. All it needs is curiosity and openness from the side of the interviewer and interviewee; and a bit of preparation.

Barbara Affolter, Anne Moulin, Carmen Eckert and Nadia von Holzen, SDC (more…)

Sharing knowledge and experiences: create events that inspire and set free energy for work

October 07, 2015 | Blog-Admin1 | Methods & Tools |

Share

Rating: 4.7 out of 5

My personal social media storyLet’s create learning events that really generate motivation and impulses for our work! This blog post suggests three approaches how to plan for more inspiring and powerful events: ask more than you tell; inquire one case deeply; and make it a learning experience for all senses.

Corinne Sprecher, Agridea

(more…)

How to make 1-minute video statements with your smartphone – Part 3: Edit and share

September 30, 2015 | Carmen Eckert | Let's Talk Visual, Methods & Tools |

Share

Rating: 4.5 out of 5

Hynek Bures neu

Do you want your message to have an influence? Share it! Here is how:

by Hynek Bures (dubbed perceptions) (more…)

How to make sense in a complex environment

September 23, 2015 | Blog-Admin1 | Methods & Tools |

Share

Rating: 4.5 out of 5

During a 4 days-training, Dave Snowden, the founder of Cognitive Edge, introduced his audience to the challenges, risks and opportunities of working in complex environments. With the Cynefin-framework he proposes a tool to get a better understanding of the working environment and the appropriate strategies in order to be effective. Collecting stories from all the involved stakeholders is in his view the only way for making sense.

By Charlotte Nager, SDC (more…)